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The Federation of British International Schools in Asia


BDRC Asia is a market research firm that specialises in international schooling, specifically for understanding parental perceptions of international schools and how they make decisions on schooling.

Each year we run a Brand Equity & Market Insights survey that assesses the brand equity & image of the leading international schools in several markets. We also evaluate the prevailing issues that can affect how parents make decisions on choosing international schools, e.g. schools' approach to learning & child development, academics, facilities, culture / social values, price, etc.

In addition, we work with individual schools to assist them in brand development, communications, development of the school's value proposition, and target marketing.

Contact: Piers Lee, Managing Director, BDRC Asia;